Refer a friend programs are a marketing strategy designed to leverage the power of your existing customer base. In a nutshell, a referral program is a mutually beneficial system where your satisfied customers are incentivized to share your brand with colleagues, friends, and family.
The popularity of referral programs has been on a steady rise for quite some time. These programs have repeatedly proven to be a good strategy for e-commerce businesses to turn genuine customer advocacy into growth and create a deeper, more meaningful connection with their customers.
Whether you are starting a new referral program or just looking for a referral plugin, these features will help you make an informed decision and show you how to tap into the power of word-of-mouth marketing.